Shannon Stephaniuk from Glossy Inc. did some sleuthing for us about the music in the new Pepsi Pinball commercial. We really like commercial during which a guy takes a wild ride on the ball through the streets of San Francisco. We also really like how the snickering creatives behind this ad, as Shannon’s research indicates, seemingly slipped past the client the fact the original lyrics of the version of the song used in this ad, 1977’s Jet Boy Jet Girl, are about one guy giving head to another.
Perhaps all those hipster marketers over at Pepsi are too young to remember seventies punk. Perhaps they actually know what they’re doing trying to connect with in-the-know hipsters all while slipping it under the radar of Pepsi’s culturally disconnected top management. Perhaps neither the agency nor the client has a clue regarding this song’s origin. Perhaps, as one commenter points out, it’s because the song is not really the song but a version of the song sung by another guy in another band that used to be in the original band. Confused? We are too. No matter what, we just think it’s pretty funny.
