Pepsi NEXT Super Bowl Ad Trots Out Tired Parents-Not-Home Scenario

pepsi_next_sb_13.png

This TBWAChiatDay LA-created Super Bowl Pepsi Nest ad could have been funny. It follows the over-played scenario in which parents return home to find offspring having a party. It’s got all the usual antics including a guy duct taped to the ceiling.

Parents come home home with the usual horrified looks on their faces and exclaim, What’s going on here?” Dad then says, “hold on” and…while a dude pours milk over himself (OK, that is kinda funny)…ponders the “real cola taste. And that’s it. That’s all.

Tired premise. Poor execution. But what do we know. Drunk Super Bowl fans will probablt love it and tweet it up the charts.

YouTube video

Picture of Steve Hall

Steve Hall

RECENT ARTICLES

TRENDING AROUND THE WEB

Long practice appears to reshape attention from the inside out

Long practice appears to reshape attention from the inside out

Hack Spirit

Mindfulness begins long before peace: it begins with learning to stay

Mindfulness begins long before peace: it begins with learning to stay

Hack Spirit

The fire at a Zen monastery is a reminder that Buddhist teachings are meant to be lived, not admired

The fire at a Zen monastery is a reminder that Buddhist teachings are meant to be lived, not admired

Hack Spirit

Oxford’s expanding mindfulness research reflects a deeper shift in how inner life is being understood

Oxford’s expanding mindfulness research reflects a deeper shift in how inner life is being understood

Hack Spirit

In a distracted age, learning to notice may be a form of self-protection

In a distracted age, learning to notice may be a form of self-protection

Hack Spirit

As social media’s emotional cost becomes harder to ignore, a quieter inner life is starting to look radical

As social media’s emotional cost becomes harder to ignore, a quieter inner life is starting to look radical

Hack Spirit