As pundits and critics argue whether or not social media is reason Pepsi recently lost market share, the brand is out with a new, global campaign that, well, leads one to believe Pepsi now causes hallucinations, stops time, allows for teleportation or just plain fucks with your mind. What other conclusion could one come to after viewing this :90 from TBWAChiatDay?
After a guy and girl consume a can of Pepsi they travel through stop-motion world of excitement culminating in a visit to a Nicki Minaj concert. Another can releases them from the apparent hallucinatory affects of the first can and they are foist, mosh pit-style, into a sea of Minaj fans.
Of course, it’s all about the brand’s new tagline, Now in the Moment. It would seem drinking a Pepsi allows you to decide which moment in life you wish to fully experience. Hmm. If only that were true. We’d love a drink that would allow us to skip over all the crap in out life and just experience the good stuff. Can you please make that drink, Pepsi?
