We’re going to venture a guess and say Pepsi is fast losing the identity contest between itself and Coke, which reminded everyone in its series of Super Bowl spots of its place in feel-good Americana. That’s the only explanation we have for this invitation to design Pepsi’s next billboard, a campaign that falls in line with their new series of customized can designs. Very Jones Soda.
Well, here’s to hoping Pepsi finds what it’s looking for (a salute to the spirit of youth and discovery, according to their site intro). If nothing else, the Super Bowl showed us consumers can outdo marketers on their own territory. And we have yet to see a really good consumer-generated print ad.
