This morning around 2AM, Advertising Age reports a line of people in their underwear began to form in front of clothing store Desigul. It was part of a promotion, Undie Party, that offered a free top and bottom to the first 100 people who showed up wearing only underwear. It’s the second Undie Party the retailer has held in New York since it began three months ago.
The second 100 people in line received 50 % off anything they chose to buy. Advertising Age’s Todd Stone interviewed those who stood in line and those who made it through the doors once the store opened. Todd’s best line in his article: “Some were guys, some were girls, some looked great without clothes, some not so much.” Very true.
