If your planning on playing the green card (not the immigration one) in our marketing, you might not want to bother. A recent study from Landor Associates finds 58 percent of people don’t give a crap about environmentally friendly practices such as recycling, social responsibility or the use of natural and organic ingredients. The study only surveyed 510 people over 18, hardly a representative sample of the country, but indicative of America’s environmentally lazy attitude. The only ting that will force people to give a crap about this is to force every town in America to deal with their own wast rather than ship it off to some far away “transfer station.” Oh wait. We tried that.
