Pennzoil Goes Vintage to Seduce SEMA Show-Goers

  • 1 min read
Pennzoil_Talladega.jpg

This gritty new campaign for Pennzoil was put together by TBWAChiatDay and will appear at the SEMA trade show in Las Vegas.

The posters were printed on vintage paper to illuminate Pennzoil’s old-school heritage and longtime association with NASCAR. They’ll also serve double-time as prizes — enthusiasts at SEMA will be taking copies home.

Maybe Pennzoil ads are the Leonetto Cappiellos of tomorrow. It’s not like valorizing an oil firm is less banal than producing pretty posters for liquor.

The Talladega print is at left; see Indianapolis and Darlington.

We like. Then again, old-looking stuff always feels more substantial, doesn’t it?

Picture of Steve Hall

Steve Hall

RECENT ARTICLES
Strange

Dad Uses Hot Daughter to Sell Car on eBay
Industry Events

Internet Week Summarized Infographic-Style
Industry Events

Charlotte Gets Social With SocialFresh
Opinion

Why Advertising Will Never Portray Reality
Cause

iPad Drinkspirated, Games Socialized, Honda Gets Naughty
Celebrity

Streakers Pimp Briefs, Politician Gets Clean, Naomi Campbell Sexes Up

Load more

TRENDING AROUND THE WEB

7 signs you’re becoming more content with your life, even if nothing dramatic has changed

7 signs you’re becoming more content with your life, even if nothing dramatic has changed

Hack Spirit
People who can tell the difference between feeling disappointed, resentful, and humiliated instead of just calling it all bad recover from stressful days faster and are less likely to drink to cope

People who can tell the difference between feeling disappointed, resentful, and humiliated instead of just calling it all bad recover from stressful days faster and are less likely to drink to cope

Global English Editing
8 things parents need to stop doing once their children become adults

8 things parents need to stop doing once their children become adults

Hack Spirit
9 habits of retirees who built a life they actually look forward to

9 habits of retirees who built a life they actually look forward to

Hack Spirit
7 things parents do that make their adult children feel like guests in their own family home

7 things parents do that make their adult children feel like guests in their own family home

Hack Spirit
“At least it’s not worse” is meant as comfort, but psychologists who study what’s become known as toxic positivity have found that skipping straight to the silver lining, before someone’s felt heard, tends to make them talk less about what’s actually bothering them, not more.

“At least it’s not worse” is meant as comfort, but psychologists who study what’s become known as toxic positivity have found that skipping straight to the silver lining, before someone’s felt heard, tends to make them talk less about what’s actually bothering them, not more.

Global English Editing
Load more