Dismissing the minor detail that fast food kills, Carl’s Jr. Restaurants (OK, so they’re not exactly fast) is maximizing the obsession with penis size in a new campaign to promote its new double the killing power, double burger. With the voiceover “everyone in Washington is talking about how big they are,” images of everyone from Bush to Kerry to Clinton to Rice are shown indicating their size (or desire for in Rice’s case) making sure we know the Carl’s Jr. burger is BIG.
Lest we forget other fine, though sexually unrelated spots this week in Ad Age’s TV Spots of the Week, Visa has Brentson Buckner kissing is shoes, Zaxby’s piles on the carbs with the much over used pencil in the ceiling tile analogy, iPod silhouettes, Ameritrade bores us with some guy’s morning routine, American Legacy Foundation continues is realty series approach to quitting smoking, Oral-B, whose name, alongside images of women’s grinning mouths, alludes to something other than whiter teeth and TGIFriday’s gets the whole family to the restaurant.
