Pearl Izumi Pushes Pretense to Promote Rubber Pumps

  • 1 min read
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We’re usually big typography fans, but, as AdCritic so eloquently points out, this Pearl Izumi ad is bordering on Pearl S. Buck territory.

And not all that well, either. The elitist mini-rant against jogging is cumbersome and a pain in the ass to read. Oh yeah, and way to alienate all of Evian-sipping, yoga-posing jogger-kind. Care to turn off the sprinters and trotters next? We’re pretty sure they don’t need tennis shoes.

For more runner’s manifesto (11 pages worth, in fact), hit the We Are Not Joggers website.

Picture of Steve Hall

Steve Hall

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