A company called PaymentOne has set up a business in which consumers can charge online purchases to their phone bill. This is of benefit since it allays fears among some consumers about providing their credit card number online.
According to a June survey (chart left) from Taylor Nelson Sofres, the main reason US consumers do not shop online is they don’t want to give credit card details or fear related security issues.
In emarketer interview with PaymentOne CEO Joe Lynam, he explains the process of how his company lets consumers charge online content and internet access fees to their phone bill
