Former Beatle Paul McCartney will appear in an ad campaign for Fidelity Investments and the mutual fund company will sponsor McCartney’s 11-week U.S. concert tour which kicks off September 16 in Miami. With McCartney at age 63 and many Beatles fans at that age too, Fidelity is capitalizing on the rock star’s appeal to a generation approaching retirement. Personal footage of McCartney’s life will be used in the ads.
