Trying to convince people about the perils of drunk driving has always been a challenge. It’s so very easy for one to say, “Oh I haven’t had that much to drink. I’ll be fine.” Or, “All those people who get killed in a car after having a few drinks are just really bad drivers. I can drive fine.”
But if you were to make everyone pay for the cost of all those drunk driving injuries and deaths, themselves, you might have better luck convincing people to give up the keys. That’s what this campaign from Ogilvy Brazil tried to do.
