Parker Bullshits, Ads Suck, Hyundai Un-Hyundais

newport_cigarette_rewritten.jpg

– Calling AMC’s Mad Men, Dr. Ernst Dichter’s The Hidden Persuaders and current motivational research “mostly bullshit,” George Parker manages to get himself into Advertising Age and promote his new book, The Ubiquitous Persuaders which, if his past book, MadScam, is any indication, won’t be bullshit at all.

– Magazines and newspapers aren’t doing anything wrong. It’s just that the ads inside them all suck.

– Hyundai’s new campaign leaves behind the brand name hoping to leave behind associated cheapness.

– Has anyone else noticed how “bloggy” Advertising Age is getting and how it’s now OK to “print” words like fuck and bullshit? We just thought we’d wonder publicly a bit about that.

– On Monday, Neiman Marcus is getting its YouTube on and taking over the homepage of the site to celebrate its 100th anniversary.

– Mikhail Gorbachev is appearing in the new Louis Vuitton fall ad campaign.

– Make the Logo Bigger’s Bill Green re-writes a Newport cigarette ad to reflect what the overly happy people in the ad are really thinking.

– The Ad Council’s got a new newsletter focusing on creative.

– The Sony review is down to five agencies: TBWA/Chiat/Day, Deutsch LA, Publicis West, RPA and Venebles Bell & Partners.

– Crayon is either falling on hard times or retooling. You decide.

– Former Apple marketer Steve Chazin has launched a website to focus on Apple’s marketing and to promote the launch of a new eBook about the company’s marketing.

Picture of Steve Hall

Steve Hall

RECENT ARTICLES

TRENDING AROUND THE WEB

Studies on helicopter parenting link the behavior to parents’ own fear of danger and discomfort with separation, complicating the popular idea that constant helping is simply an extension of love

Studies on helicopter parenting link the behavior to parents’ own fear of danger and discomfort with separation, complicating the popular idea that constant helping is simply an extension of love

Global English Editing

A vocabulary that keeps quietly expanding well past someone’s twenties isn’t just a love of words — it’s the one measure of intelligence psychologists have trusted for a century because it tracks so closely with how a person actually thinks

A vocabulary that keeps quietly expanding well past someone’s twenties isn’t just a love of words — it’s the one measure of intelligence psychologists have trusted for a century because it tracks so closely with how a person actually thinks

Global English Editing

An Adobe survey found 69% of workers say emoji use makes a coworker seem more likable — and the reason has more to do with replacing missing body language than making a message friendlier

An Adobe survey found 69% of workers say emoji use makes a coworker seem more likable — and the reason has more to do with replacing missing body language than making a message friendlier

Global English Editing

A boundary delivered without an explanation usually isn’t coldness — it’s someone who’s learned that the explanation is exactly what invites the negotiation they were trying to avoid

A boundary delivered without an explanation usually isn’t coldness — it’s someone who’s learned that the explanation is exactly what invites the negotiation they were trying to avoid

Global English Editing

Someone who lets a frazzled stranger go ahead of them in line isn’t necessarily being generous — they’re picking up on small shifts in tone and posture that most people only catch when told to look for them

Someone who lets a frazzled stranger go ahead of them in line isn’t necessarily being generous — they’re picking up on small shifts in tone and posture that most people only catch when told to look for them

Global English Editing

The difference between the words you recognize and the words you actually use — and what that gap says about how you learned them

The difference between the words you recognize and the words you actually use — and what that gap says about how you learned them

Global English Editing