Parker Bullshits, Ads Suck, Hyundai Un-Hyundais

newport_cigarette_rewritten.jpg

– Calling AMC’s Mad Men, Dr. Ernst Dichter’s The Hidden Persuaders and current motivational research “mostly bullshit,” George Parker manages to get himself into Advertising Age and promote his new book, The Ubiquitous Persuaders which, if his past book, MadScam, is any indication, won’t be bullshit at all.

– Magazines and newspapers aren’t doing anything wrong. It’s just that the ads inside them all suck.

– Hyundai’s new campaign leaves behind the brand name hoping to leave behind associated cheapness.

– Has anyone else noticed how “bloggy” Advertising Age is getting and how it’s now OK to “print” words like fuck and bullshit? We just thought we’d wonder publicly a bit about that.

– On Monday, Neiman Marcus is getting its YouTube on and taking over the homepage of the site to celebrate its 100th anniversary.

– Mikhail Gorbachev is appearing in the new Louis Vuitton fall ad campaign.

– Make the Logo Bigger’s Bill Green re-writes a Newport cigarette ad to reflect what the overly happy people in the ad are really thinking.

– The Ad Council’s got a new newsletter focusing on creative.

– The Sony review is down to five agencies: TBWA/Chiat/Day, Deutsch LA, Publicis West, RPA and Venebles Bell & Partners.

– Crayon is either falling on hard times or retooling. You decide.

– Former Apple marketer Steve Chazin has launched a website to focus on Apple’s marketing and to promote the launch of a new eBook about the company’s marketing.

Picture of Steve Hall

Steve Hall

RECENT ARTICLES

TRENDING AROUND THE WEB

Real confidence rarely needs to announce itself: it shows up as stillness under pressure, a level voice when everyone else in the room is raising theirs, a willingness to let silence sit for a few extra seconds, and no need to perform for an audience that was never really watching

Real confidence rarely needs to announce itself: it shows up as stillness under pressure, a level voice when everyone else in the room is raising theirs, a willingness to let silence sit for a few extra seconds, and no need to perform for an audience that was never really watching

Global English Editing

A survey of 2,000 women over 45 commissioned by the herbal remedy brand A. Vogel found that more than two-thirds felt completely ignored by men the moment they walked into a crowded room, and 46 percent said no one around them seemed to understand what that shift actually felt like

A survey of 2,000 women over 45 commissioned by the herbal remedy brand A. Vogel found that more than two-thirds felt completely ignored by men the moment they walked into a crowded room, and 46 percent said no one around them seemed to understand what that shift actually felt like

Global English Editing

Received Pronunciation, the accent linguists still nickname the Queen’s English, took shape inside a handful of England’s most expensive private schools, and it remains such a reliable marker of that background that a stranger can often place someone’s education within a single sentence.

Received Pronunciation, the accent linguists still nickname the Queen’s English, took shape inside a handful of England’s most expensive private schools, and it remains such a reliable marker of that background that a stranger can often place someone’s education within a single sentence.

Global English Editing

9 truths about people that regular volunteers learn fast

9 truths about people that regular volunteers learn fast

Hack Spirit

7 habits of people who remember everyone’s name and use it well

7 habits of people who remember everyone’s name and use it well

Hack Spirit

What a glass of wine at 8pm actually does for a writer — and what it doesn’t

What a glass of wine at 8pm actually does for a writer — and what it doesn’t

Global English Editing