Parisians Go Jurassic to Promote Board Shorts

sundek_women.jpeg

We think there’s something delicious about these Sundek ads by Callegari Berville Grey, Paris. We have no idea what they have to do with surfwear, but something about dripping bodies (albeit with membrane, which ain’t exactly sexy) and the promise of giant omelets makes us salivate in a manner most bib-worthy.

Variation here. The sex/egg combination appears to be a French favorite.

Update: Adrants reader Duncan adds depth to perception by noting the surfers must be sea turtles, which hatch on shore and live out the rest of their lives in the water. Ohhhh.

Picture of Steve Hall

Steve Hall

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