In true buzz marketing form, recruitment firm, Accolo, which created a spoof, called “rethink Recruiting,” of the famous Paris Hilton Carl’s Jr. commercial has seen itself catapulted into the national limelight. The firm will be featured on a segment of Good Morning America at 7:40 AM EST. The spoof has been viewed 1.5 millions times and will also be featured on A Current Affair, Entertainment Tonight, Tarrant on TV in the UK, Fuji TV in Japan and the Today Show in Australia. In addition to television coverage, the spoof has been covered on upwards of 1,000 weblogs as well as The New York Times, The New York Post, Star Magazine and the San Francisco Chronicle among others.
