Famous-for-nothing heiress Paris Hilton has been put to use again, this time, for a worthy cause, EndHunger, the Jeff Bridges, Hollywood celebrity cause whose mission is “to create and support media projects, programs and events to raise awareness and generate action to end childhood hunger.” Because of the statement, “This site has been neither viewed nor approved by any parties mentioned or implicated herein,” we assume this is an ad hoc, un-official viral effort created, simply, as a good will effort to raise awareness of the issue…or, to win the Contagious Media competition. We wonder, though, how excited Jeff Bridges would be knowing images of panty-challenged Paris were being used to promote his cause. See the promotion here.
