New York-based spin-meister Dan Klores, hired for $50,000 to sweep up after the Paris Hilton Sex Tape scandal, has advised Paris to lay low and has cancelled all of her previously scheduled “The Simple Life” promotional appearances.
While the premier of “The Simple Life” is guaranteed high ratings, this could have been handled better. There’s really no need to sweep it under the carpet, as if that is actually possible in this Internet age. And any attempt to do so, looks overly puritanical and hypocritical. Paris did nothing wrong. Afterall, she was 19. There was nothing illegal about the tape. There’s nothing wrong with having consensual sex. Sure, unless your an actual participant, sex videos all look pretty stupid but handled properly, Paris could have turned this into a very humorous and very image-building publicity stunt.
Stop the old school PR think. Take risks. Take advantage of a situation. Make fun of it. There’s so much in that video that’s ripe for the picking. Hiding and covering up what can’t be hidden nor covered up just calls even more attention to the whole and makes everyone involved look stupid.
Paris, for her part, isn’t hiding. She’s still out partying wearing a brown wig…as if that would actually provide her annonimity.
