Panasonic to Reunite ‘High Definition’ Families With High Definition

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Under the premise that contemporary families have become little more than communal strangers, Panasonic tries bringing back family time with its “family” of HD products and this ad.

Because nothing bonds like Shrek in HD.

The ad debuted last week on ABC and USA Today and is part of Panasonic’s Living in High Definition campaign. (Get it? “High definition”?)

If you think your family could use some lessons a la Full House from Panasonic, you could win a spot in the program by entering here. Lucky households will make formal pledges to spend more time with one another and other super-exciting stuff.

Thank Kirshenbaum Bond + Partners for this winner.

Picture of Steve Hall

Steve Hall

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