You’d think in a medium made largely successful by teens recording themselves dancing in their rooms or ghostriding the whip, that major brands would naturally thrive. But this wannabe viral for Panasonic Viera’s He Didn’t See That Coming campaign reminds us all how they fail again and again.
You can’t use corny ad shticks, remake them on a shoestring budget and call it viral media. And what are we – five? We’re supposed to laugh at a fat guy covered in elephant jizz? Ha ha. No.
Way to sell a Viera, guys. Oh, and that spit-polished website at your guerilla campaign URL? Nice touch.
