While there have been recent cultural advertising blunders in China by some Publicis campaigns, we’re assured by our Chinese insider this new PETA anti-fur campaign featuring Pam Anderson is culturally acceptable. We’ll know for sure when PETA launches a billboard campaign, featuring the semi-nude Anderson, in Beijing and Shangai soon. “Im perfectly happy to bare my skin if it will help save animals skins,” said Anderson. “With so many fashionable and comfortable fur alternatives available today, there’s no excuse for killing animals and stealing their skins.” PETA is targeting China because, as the country’s economy grows, the group claims it has become the leading exporter of fur clothing to the United States accounting for 40 percent of US fur imports.
AFP Photo
