So how to you promote the opening of a new tower at Harrah’s hotel in Atlantic City? You hire hot models, have an artist paint their bodies and parade them around cities across the Northeast, of course. Oh, and you also give away…for free…all 945 rooms in the tower for one night by having the hot, painted models hand our room keys.
Yesterday, the promotion took place near Wall Street near 100 Broadway. Peter Shankman, the mastermind behind the promotion, sums up the day on his blog (with pictures of the hot models, of course) and offers up tips for those considering similar marketing events. Needless to say, the models attracted all kinds of attention and all the keys were handed out.
