AdFreak passed us a peek of that Padma Lakshmi Carl’s Jr./Hardee’s spot, filmed earlier this year.
It’d be tough to find anything better to say about it than “redefines food porn.”
It’s a modern update on that voyeuristic Cindy Crawford ad from the late ’90s, where homegirl’s indulging in a burger while geeky office cogs watch her with lust-saturated expressions. Except in this case, it’s you playing voyeur, and Padma’s making a lot more naughty with that big messy patty.
