P. Diddy’s ‘Unforgivable’ is Unforgivable

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Every once in a while a piece of work comes along that clearly looks like it’s trying way too hard to accomplish what it set out to do. Courtesy of P. Diddy’s Unforgivable fragrance, this is such a piece of work. For 2:58, we are subjected to repetitive images of Diddy mentally drolling for hottie Jessica Gomez who he ultimately beds in the final seconds of the video. It’s styled like a quick cut video from the eighties and the music swells as if the creators of the video are circle jerking themselves to mutual orgasm.

Anyway, the thing’s given enough people the creeps that it’s been banned from airing on TV. Of course, everyone’s already seen the thing online which, since the rise of online video several years ago, has made the notion of banning something mostly pointless. Diddy is holding fast and refusing to edit his ego-driven conquest of Gomez to suit naysayers.

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Steve Hall

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