The addition of tray table advertising on America West reported here earlier is now to be joined by overhead bin advertising. So now when you are wrestling your way to your seat and trying to stuff your oversized bag into the overhead bin, you will be presented with a “binboard.” One wonders what sort of brand association will be achieved with this form of advertising due to the questionable mood travelers are in at that particular moment of travel. Perhaps, weeks after your “binboard” exposure, when anger and frustration strikes as you get fingered while driving somewhere, you will remember that advertised brand with “fondness.”
Advent Advertising is the company behind this move and has plans to roll the service out over the next several months.
