Oh we like this one! A new billboard campaign for a drug called Reachemol has launched in several markets across the country. With witty copy like “I was a tool. Now I’m the whole shed,” “Three side effects are better than two,” and “Since Reachemol, I’ve had more girlfriends than a pro golfer,” Reachemol promises to cure Deficient Popularity Disorder.
Deficient Popularity Disorder? Yea, if that just caused your bullshit alert to explode, you’d be wise to listen to it. You see, though it wouldn’t be out of the realm of possibility for a money hungry drug company to invent it, there’s no such thing as Deficient Popularity Disorder and there’s no such drug as Reachemol. Nope. It’s all a stunt from Adams Outdoor which is hyping how a well executed billboard campaign can make your brand “the talk of the town in 30 days or less.”
It’s been a long time since we’ve seen a faux campaign like this one. And we miss them. properly executed, they are hilarious and, at the same time, deliver a strong message. Nice job, Adams Outdoor.
