Outback Detergent + Infomercial = Subaru Promotion

hungry_man_subaru_outback.jpg

So…to sell cars you…promote a detergent? Yes, it’s the way of things in this crazy new world of Advertising 2.085736298. And that’s exactly what Subaru is doing to promote the new Outback. Complete with a full blown infomercial in which outlandish claims and disclaimers are the norm, Hungry Man has Scott Vincent telling us why wives should no longer worry when their husbands come homes after a day of four wheeling and sit down on the all white couch. That and other sill infomercial stuff. Not bad.

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Steve Hall

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