Out of Nowhere, Foster’s Goes ENORMOUS

  • 1 min read
Fosters_be_enormous.jpg

Nothing says BIG BRAND like a print ad with a big-ass typeface. With that, get to know the Foster’s “BE ENORMOUS” campaign by StrawberryFrog.

Just another effort by a fermented beverage to make itself feel big — real big — by comparison. Instructions on BEing ENORMOUS are as follows (the spots are resisting our resizing tool. To see the whole thing, click on the ad and arrow down):

– Start an ATM conga line
– Become an urban legend
– Write your own theme song
– Make your middle name an adjective

Neato. Was “Australian for beer!” just not working out?

Picture of Steve Hall

Steve Hall

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