Oscars Used As Platform for First iPhone Ad

lucy_apple.jpg

Departing from trendy but faceless consumer lifestyle ads (Mac vs. PC campaign aside), Apple airs a nostalgic montage of scenes featuring familiar actors saying “Hello?” to the tune of Inside Your Head by Eberg – a good choice considering Steve Jobs’ magnetic personality, cultish popularity and fondness for black turtlenecks does smack of creeptastic mind-control juju. Really. We dream about him whispering “Apple” to us at night.

The soul-thawing ad is Apple’s first for the miraculous iPhone. It probably won’t be the last of efforts to build the shiny do-all device into the grand culture before its appearance this summer. The spot appeared during last night’s Oscars and played several times.

Thanks to Mac Rumors for the handy-dandy info.

Picture of Steve Hall

Steve Hall

RECENT ARTICLES

TRENDING AROUND THE WEB

If you want your retirement to be a time of growth not decline, say goodbye to these 8 habits

If you want your retirement to be a time of growth not decline, say goodbye to these 8 habits

Global English Editing

10 old-school hobbies boomers grew up with that are now trending again

10 old-school hobbies boomers grew up with that are now trending again

Global English Editing

People who still use one finger to text usually display these 10 unique personality traits

People who still use one finger to text usually display these 10 unique personality traits

Global English Editing

People who still print their tickets or boarding passes for flights usually display these 10 unique traits

People who still print their tickets or boarding passes for flights usually display these 10 unique traits

Global English Editing

10 daily habits that make retirement feel like freedom, not stagnation

10 daily habits that make retirement feel like freedom, not stagnation

Global English Editing

People who had to parent themselves as kids often develop these 10 behaviors later in life

People who had to parent themselves as kids often develop these 10 behaviors later in life

Global English Editing