Oscars Used As Platform for First iPhone Ad

  • 1 min read
lucy_apple.jpg

Departing from trendy but faceless consumer lifestyle ads (Mac vs. PC campaign aside), Apple airs a nostalgic montage of scenes featuring familiar actors saying “Hello?” to the tune of Inside Your Head by Eberg – a good choice considering Steve Jobs’ magnetic personality, cultish popularity and fondness for black turtlenecks does smack of creeptastic mind-control juju. Really. We dream about him whispering “Apple” to us at night.

The soul-thawing ad is Apple’s first for the miraculous iPhone. It probably won’t be the last of efforts to build the shiny do-all device into the grand culture before its appearance this summer. The spot appeared during last night’s Oscars and played several times.

Thanks to Mac Rumors for the handy-dandy info.

Picture of Steve Hall

Steve Hall

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