Oreo Wastes No Time Capitalizing on Super Bowl Power Outage

Steve Hall

Feb. 01, 2013
1 min read

Acting quickly during the 35 minute partial power outage during the Super Bowl, Oreo wipped up an ad which carried the headline You Can Still Dunk in the Dark. Brilliant and quick thinking.

Oreo was able to achieve this feat because it’s agency, 360i, and the client were all together in one room during the game and could make the necessary quick decisions to result is this ad.

Steve Hall

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Oreo Wastes No Time Capitalizing on Super Bowl Power Outage

Steve Hall

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I spent years complaining about my life to anyone who’d listen while doing absolutely nothing to change it – and the day I finally understood why, I realized the problem was never that I didn’t know what to do, it was that staying unhappy had become safer than risking the unknown

Global English Editing

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Global English Editing

I stopped biting my tongue at family dinners three years ago — and the silence that followed taught me that some people only loved the version of me that never disagreed with them

Global English Editing

I’m 37 and I’ve already learned the hard way that nobody is coming to save you, nobody is keeping score, and the life you’re waiting for permission to start is the one that’s already passing you by while you stand at the door deciding whether you’re ready

Global English Editing

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