Orbit says the woman in this spot can wreak superhuman havoc with her teeth because she chewed their gum. And I guess that might be true, but I don’t really know for sure, and I’m forming an empathetic papercut from when she tears up a photograph with her mouth.
Another ingenious piece of work by Energy BBDO/Chicago. And I mean that sarcastically, because I think we’re all starting to get over the whole random-shit-in-advertising thing. Cadbury Gorilla was the peak, Skittles Touch a bonus (but lesser) peak, and now we face the long slide down.
When last Energy BBDO attacked us with a blunt “WTF?” to the head, it was for Altoids.
