Orange Uses Gesture-Based Display to Drive Handhelds into Actual Hands

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For client Orange, the Alternative is doing that gesture-based advertising thing. Do a little hand-dance to bring news, film clips or music videos to your fingertips.

We see a less useful, but strangely more amusing, version of this technology every time we go to Virgin Records in Times Square, the home of that Nirvana floor display where you can step on or kick projected babies and bubbles. (It’s actually more benign than it sounds.)

Picture of Steve Hall

Steve Hall

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