A new ad for Chinese smartphone company Oppo has released an ad touting the fact their new phone has a touch screen on the back as well as the front. To convey this point, the brand took the easy route and chose to make an analogy between the back of the phone and a lady’s back.
So the result is an ad featuring a bare back accompanied with the headline, “Don’t just touch the front, the back is also interesting.” The ad is finished with “Rear Touch Panel. A brand new user experience.
Really? Seriously?
Oh and that’s not all. Reportedly, he brand has also rolled out an ad featuring a picture of toilet paper and the headline, “Easy to use with one hand so you can get busy with the other one…”
It’s like a group of fifth grade boys wandered into an advertising class for a field trip and the professor kept them busy by asking them to come up with a witty ad campaign.
Well it all kind of makes sense actually. It is, after all, a Chinese brand and as we have seen before, those Chinese do have an odd fixation with sexual innuendo. Via.
