Ooooh. Budweiser Pulls the Rocky Card.

budweiser_dalmation.jpg

There’s something about the “Rocky” theme that brings out the adrenaline-pumped patriot in us. We would never have imagined Budweiser was gonna pull that card in this spot involving a dalmatian and Hank, an overlooked race horse.

GO HANK! (Blame Rocky.) If that theme had been used for “Italian Stallion,” Sylvester’s career would probably have taken off much faster than anyone would have expected. With dramatically different results.

This ad is the proud winner of the USA Today Ad Meter poll.

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Steve Hall

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