In an effort to counter the bad wrap foisted on the cookie, an identifying file placed on a person’s computer marketers use to serve targeted ads and sites use to remember people’s login information, online marketers are launching a “cookies can be good for you” campaign. Dynamic Logic President Nick Nyhan, who’s company measures online ad performance, co-founded safecount.org along with Microsoft to convince antispyware firms to allow certain “good” cookies through their filters.
While methods to replace the cookie are currently being developed, such as United Virtualities’ PIE, the campaign hopes to educate people of the cookie’s benefits such as saving login info and remembering certain website configuration preferences rather than focusing on its advertising tracking capabilities to which people will just thumb their noses.
