eMarketer predicts online brand ad spend will increase 22.4 percent in 2005. That’s compared to 19.8 percent for direct. Assuming much of brand advertising originates with consumer packaged goods companies, eMarketer believes there will be a lot more proverbial dish washing detergent-related advertising on the web. It is theorized that the recent dramatic increases in brand spend on cable, with its niche audiences, by CPG companies is an indicator the segment is looking for even more finitely targeted media. They will find in on the Internet.
