Online and Offline Data Give Clearer Target Audience Picture

  • 1 min read

Writing in iMediaConnection, Interep Interactive’s Adam Guild urges media buyers to look at both offline (MRI, Scarborough) and online (Tacoda) research to paint a better picture of one’s target audience. Guild claims offline data helps with determining markets that index high for a given target audience and online helps steer the ad message to the most effective area within a given medium.

Picture of Steve Hall

Steve Hall

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