Big news to be released tomorrow from Jupiter Research. The research firm predicts that, by 2008, more ad dollars will be spent online than in magazines. Print sales reps run for cover! Well, maybe not so fast. As MediaPost’s Riff surmises, the growth won’t displace magazines completely but rather eliminate portions of other print media that still try to do what the Internet does far better – deliver info in a timely, interactive manner. Print can’t do that but it can present less timely material more beautifully than the web, at least at this point, can.
