For Park Shore BMW, agency concerto conjured up a sneaky way to get people staring at rows and rows of BMW logos for a long, long … long … time. See variants 2 and 3.
“One of these is not like the others,” the copy reads. “Find it and we’ll not only offer you an incredibly low interest rate, we’ll pay your 10% down payment on any 2008 model you want. You have until October 31st. So Go!”
The campaign ran briefly in Vancouver last month, after which Park Shore BMW was asked to pull the ads because they “contravene branding standards.”
Wait. There are standards? Guess that sets Vancouver ahead of the pack. $10 and a warm cookie to whoever can score us Van City’s Hallowed Book on Logo Etiquette.
