One Male Copywriter Exposes Chest Hair for Gigs.

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Inspired by Burt Reynolds (how could you not be?), copywriter Lawson Clarke hopes baring his, uh, soul will compel iffy agencies to give him a shot.

We give you all that is Male Copywriter.

This was originally gonna go in a hastily-rendered link roundup but then we clicked on the URL, saw dude on the bearskin and lost ourselves in the patriotic waves of emotion that instantly bitchslaps you when you hear The Star-Spangled Banner. (Nice touch!)

More importantly, his work stands up. It’s got that ironic, laugh-with-the-creative-behind-the-ad! vibe brands like Skittles are so into right now. The only thing that mildly wigged us out was when we clicked on the Progressive spot and got panned over to the TV perched over his crotch.

Picture of Steve Hall

Steve Hall

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Greif and Gleason’s 1980 research on how children learn politeness routines found that young children almost never say “please” or “thank you” spontaneously, they say it because a parent prompts them with “what do you say?” dozens of times a week, meaning the reflex adults later display without thinking twice was built through years of someone else’s prompting long before it became automatic.

Greif and Gleason’s 1980 research on how children learn politeness routines found that young children almost never say “please” or “thank you” spontaneously, they say it because a parent prompts them with “what do you say?” dozens of times a week, meaning the reflex adults later display without thinking twice was built through years of someone else’s prompting long before it became automatic.

Global English Editing