As only Alisa Leonard-Hansen can, Razorfish’s Saatchi & Saatchi NY’s (we are told Razorfish’s role in this was small to non-existent) use of Facebook Connect for JC Penney’s Beware of the Doghouse gets roundly trashed for what she dubs a really poor use of FBC. Of JC Penney’s use of a stand alone microsite with Facebook Connect, Alisa writes, ” Because that is super useful and makes much more sense than say, integrating FBC into the JC Penney online shopping experience and thereby including friend data (purchases, wishlists, etc) into the product merchandising model.”
Couldn’t have said “missed Opportunity” better ourselves. Though some points must be given for trying.
