JWT Dubai recently created two spots for the Helen Bamber Foundation. In one, Vows, a couple stand before a priest as if you exchange vows. Vows are certainly exchange but they are not of the normal variety.
In another, Auction, a room full of seedy-looking rich people continue to outdo each other’s bids for the auctioned item onstage…which turns out to be a child.
Both spots do a decent job of twisting your perceptions and creating a sense of suspense.
