Everyone loves bacon, right? Oh of course you do. Don’t listen to those health nuts. OK, maybe just the Paleo nuts who argue fat is good and bacon is king! They’d love Subway’s new Beechwood Smoked Back Bacon sub…well, that is without the bread, of course.
But they might have to travel to the UK. It’s not clear the chain’s new sub is available in the states. Although we can’t see why it wouldn’t be.
Anyway, the work, which follows the morning travails of one Bruce Trundell who can’t seem to operate before 7AM, was created by McCann London. The campaign will include four weeks of TV, Radio, OOH and Print activity, and will also be supported by a social campaign #NotWithIt which will give Subway fans who relate to Bruce’s morning struggles a chance to share them on Twitter.
