OMG! Secret Website to be Embedded in Footlocker Super Bowl Spot

Steve Hall

Jan. 23, 2007
1 min read

Apparently, Minnesota Timberwolves forward Kevin Garnett will appear in a Footlocker commercial during the Super Bowl. But that’s not the news. It seems the folks handling Footlocker want to guarantee viewership of the commercial by embedding a “secret website” address promoting a contest in the spot and telling everyone about it by seeding a “hidden camera” video in which the “secret” is revealed. Oooo. Get your TiVos ready everyone. This one’s gonna be a doosey! And, like, no one has ever done this before either so that’s what makes this so, sooooo cool!

Rip into this farce with the rest of your industry mates on the Adrants forumor in comments here..

Steve Hall

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I’m 65 and my father died in 1996 without ever once telling me what scared him and I’ve spent twenty-nine years collecting the questions I would have asked if I’d known men from his generation needed permission to be something other than strong

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