OMFG! Can you believe it! Is it really possible? Could this really be happening? Could we really be getting this excited and worked up over an agency spoof site and the realization it was created by an ad blogger? Apparently so, given the endless press Adomatica’s Robert Gilbreath, creator of Enfartico (now defunct), received following the launch and “leaking” of his Enfatico spoof site.
AgencySpy has full on, breathless coverage in lengthy detail for those who want to wallow in the juicydetails of a fake agency website that’s managed to garner almost as much press as the agency itself. That said, it’s sad Enfatico couldn’t just go along with the joke. It’s sad they just officiously shut the site down. It’s sad they didn’t launch their own CGM/UGC/Web 2.0 response. It could have been fun. Oh well. In this instance, the party line was followed to the letter. No company wants it’s brand toyed with but Enfartico was hardly doing harm to Enfatico.
Enfatico’s response just makes it look all the more slow-moving than everyone assumes. But like most assumptions which make an ass out of u and me, Enfatico has, according to Dell representative Richard at Dell, done quite a bit of work for Dell so far. It’s just all been small time stuff. Seemingly, there’s a lot of foreplay going on between Dell and Enfatico and, just like a really bad porn movie, we’re all going to have to wait a long time for the final, cataclysmic orgasm to explode, spewing THE NEW DELL all over the world.
Until then, everyone will have to keep stroking in anticipation.
