Poor Mary-Kate’s trials and tribulations with anorexia and drug use have driven the marketers at the Milk Processor Education Program to pull the campaign “out of sensitivity for her situation.” And with Ashley saying in May at the outset of the campaign, “We want to make sure our fans are healthy like us,” well, you can imagine the conference room discussions about brand association on that one.
The campaign might be cancelled but that didn’t stop an enterprising reader of Defamer from sending in a version of the ad that cuts through the brand association bullshit and just tells it like it is – Got Blow? A gram of Coke will make you grow. Click the picture for a bigger version.
