Old Spice ‘Momsong’ Ad Is the Best Weirdest Ad You Will Ever See

old_spice_momsong.jpg

To a teenager there’s nothing worse than having your mother creep into your social life. Yet, that’s exactly what a group of moms does in this new Old Spice ad called Momsong. In the ad, the moms break into song and lament the fact their little boys are turning into grown men. Mothers emerge from behind closed doors, from the sky, in a laundry basket dragging behind a car, from underneath couch cushions and from behind creepy looking janitor masks.

The ad debuted last Friday and already has over one million views on YouTube. It is, by far, one of the craziest ads we have ever seen.

YouTube video

Picture of Steve Hall

Steve Hall

RECENT ARTICLES

TRENDING AROUND THE WEB

Psychology says the person who is kind to everyone and close to no one isn’t always lacking in the capacity for intimacy — they’re managing their exposure to it, and management and intimacy are fundamentally incompatible, which is why the closeness they’re managing against never quite arrives

Psychology says the person who is kind to everyone and close to no one isn’t always lacking in the capacity for intimacy — they’re managing their exposure to it, and management and intimacy are fundamentally incompatible, which is why the closeness they’re managing against never quite arrives

Global English Editing

Women who have developed something genuinely beautiful in their character by the time they reach their 60s and 70s aren’t the ones who were always kind — they’re the ones who went through enough to become bitter and chose something else instead, who were let down enough times to close off and decided to remain open anyway

Women who have developed something genuinely beautiful in their character by the time they reach their 60s and 70s aren’t the ones who were always kind — they’re the ones who went through enough to become bitter and chose something else instead, who were let down enough times to close off and decided to remain open anyway

Global English Editing

People who have quietly accumulated real financial security over a lifetime don’t talk about money the way people who are trying to signal wealth do — they’re unhurried, they never seem to be calculating, they replace things when they wear out rather than when they impress, and there’s a specific quality of ease in how they move through the world that has nothing to do with spending and everything to do with never once having to wonder whether they can

People who have quietly accumulated real financial security over a lifetime don’t talk about money the way people who are trying to signal wealth do — they’re unhurried, they never seem to be calculating, they replace things when they wear out rather than when they impress, and there’s a specific quality of ease in how they move through the world that has nothing to do with spending and everything to do with never once having to wonder whether they can

Global English Editing

I’m 65 and I spent my entire adult life being the most competent person in every room I entered and it took a therapist asking me one very quiet question at 63 to help me understand that the competence wasn’t confidence — it was the strategy of a child who learned that being needed was the closest available substitute for being loved

I’m 65 and I spent my entire adult life being the most competent person in every room I entered and it took a therapist asking me one very quiet question at 63 to help me understand that the competence wasn’t confidence — it was the strategy of a child who learned that being needed was the closest available substitute for being loved

Global English Editing

I grew up in the 1960s when a handshake still meant something and your word was a contract — and I’m watching a world where nobody believes anything anyone says anymore and wondering if we lost something irreplaceable when we decided trust was naive

I grew up in the 1960s when a handshake still meant something and your word was a contract — and I’m watching a world where nobody believes anything anyone says anymore and wondering if we lost something irreplaceable when we decided trust was naive

Global English Editing

Psychology says the reason retirement feels like disappointment for so many people isn’t that they didn’t plan well enough financially — it’s that they spent forty years building an identity around being necessary and productivity gave them permission to exist that leisure never learned to provide

Psychology says the reason retirement feels like disappointment for so many people isn’t that they didn’t plan well enough financially — it’s that they spent forty years building an identity around being necessary and productivity gave them permission to exist that leisure never learned to provide

Global English Editing