
Old Spice has created a site called When She’s Hot that lets visitors mix their own video using supplied images, clips, beats and scratches. Of course, Old Spice being a men’s product, the video clips are filled with shots of a well-bootied woman shaking her ass in slo-mo as well as a “director’s cut” that’s got all the ubiquitous “too hot for TV” boob shots, butt grabs and gyrating “do me” hip thrusts.