Old Spice Gets Off Horse, Mounts Raven Instead

old_spice_swagger_ray_lewis.jpg

Hmm.Not sure about this one. Actually, we’re not sure about any Old Spice commercial that follows the amazing Isiah Mustafa series. This new work features NFL linebacker Ray Lewis on a quest to eradicate the universe of body odor with Old Spice’s Swagger body wash.

“It’s like a fantasy only it’s real.”

Hmm. Just doesn’t have the same ring to it as “I’m on a horse.”

Picture of Steve Hall

Steve Hall

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