Upon reaching five million Facebook fans, Old Navy released a gigantic human coupon. The 120 X 60 foot coupon, created by hundreds of people, including many current Facebook fans, was posted to the brand’s Facebook page last night. Offering fans 30 percent off any purchase, the coupon, created by Crispin Porter + Bogusky, features a barcode consisting of 88 placards that will be readable by in-store scanners (when printed out, of course).
Check out a video of the coupon’s creation below.
