This viral video which pits an old lady against a pompous jerk with no patience promotes an ethereal website for IKEA which challenges you to imagine odd combinations which, together, form useful home goods. Well sort of. We still don’t know why anyone would need bamboo sticks to clean a house.
The site explains, “IKEA asked 28 designers to explore and experiment. To test new materials, techniques and new ways of working. But most of all, to have fun. They responded with a cavalcade of ingenious and madly innovative ideas for every home bold enough to be unconventional and the results can be seen throughout this website.”
